Did you know: a group of Newts is called an armada?

While the word usually brings to mind a massive fleet of warships, in nature, it’s a collective of adaptable, resilient amphibians navigating the currents together. An armada finds strength in numbers, moving in unison rather than swimming against each other.

That’s exactly what 2Noots™ does for your group planning. Decision-making shouldn't be a battle of wills. Whether you’re organizing a weekend getaway or coordinating a team summit, our Harmony Engine™ takes the friction out of the process. We are your Armada—a dedicated team working behind the scenes to help your group move forward perfectly aligned, delivering consensus without compromise.

The Architects of Harmony

The Spark Behind the Harmony

We’ve all been there: a group chat that never decides on dinner, or a date night that dies in indecision. At 2Noots, we’ve realized a simple, human truth: Two neutrals make a No.

I founded 2Noots to solve the 'indecision loop' that steals our most precious commodity—time. This system was the secret sauce of my own 35-year 'beta test' of a marriage, and now we’ve turned it into a scalable social tech platform. Using a lovable cast of characters and intuitive decision-making tools, we help families and friends and businesses big and small to stop the 'fussing' and start the doing.

Plus we’re looking even further ahead. As AI becomes integral to our lives, 2Noots is building a secondary, vital contribution: using anonymized human interactions to teach AI empathy and goodwill. We aren't just helping people choose a movie or organize colossal event; we’re redefining how humans and technology live together by choosing joy and movement.

With 2Noots, we’re turning every 'we should' into 'we did.'

Loretta Richardson-Scheid | Principal Architect & Visionary

Loretta serves as the primary architect of the 2Noots behavioral framework and ethical logic. With a background in high-impact operational leadership and a career defined by the intersection of human behavior and technical infrastructure, Loretta provides the visionary direction for the Harmony Engine™ and its underlying Privacy-First architecture.

Her design philosophy is rooted in the "Binary Neutrality" principle—the observation that neutral inputs in group dynamics often hinder consensus. By codifying this insight into the 2Noots ecosystem, she has engineered a system that prioritizes human connection by reducing the "cognitive load" of decision-making. Loretta’s global perspective, informed by cross-cultural engagement across five continents, ensures that the system’s Identity Silo™ and Choice DNA™ frameworks are built to serve a diverse, global population with unwavering ethical integrity.

John Richardson | Operations & Research Development

John is a versatile operations strategist who thrives on solving the "riddle of coordination" in fast-moving, emerging industries. After beginning his career in the enterprise tech landscape, where he focused on overhauling complex database systems and server infrastructure, he pivoted to lead operations in the highly regulated world of laboratory compliance and product innovation.

With a career defined by his "Jack-of-all-trades" ability to master new verticals, John specializes in bridging the gap between technical data and real-world execution. At 2Noots, he leverages this multidisciplinary toolkit to build the scalable systems that help the Harmony Engine™ grow, ensuring that our operational foundation is as innovative as our vision.

Our Strategic Board

The 2Noots leadership team wasn’t assembled by chance; it was forged through years of managing the world’s most complex operational and technical landscapes. From the high-stakes Silicon Forest and Beach to the rigorous regulatory environments of emerging markets and global finance, our founders have spent their careers solving the "riddle of coordination."

We are a collective of systems-builders, operational veterans, and ethical pioneers who believe technology should serve as a bridge, not a barrier. By combining deep technical rigor with a "Privacy-First" philosophy, we are dedicated to eliminating decision fatigue, making life just a little easier, and protecting the most limited resource we all share: precious time. Together, we are building a future where your "Choice DNA™" (personal preferences and information) is protected, your time is respected, and harmony is just a click away.

Kimberly Clark

Board Member & Innovation Advisor

Kimberly is a transformational leader with over 20 years of experience driving innovation across technology, healthcare, and financial services. A specialist in "scalable disruption," she architects the agile infrastructures that allow 2Noots to move fast and optimize intelligently. With a degree in Operations Management and IT, Kimberly ensures our vision is backed by a durable, high-growth engine.

Brandon Richardson

Board Member & Strategic Advisor

A graduate of Washington State University, Brandon brings over 25 years of executive-level sales and communications expertise to 2Noots. Having built businesses from the ground up and navigated government agencies across 40 states, he specializes in the high-level relationship architecture required to scale B2B environments. His role is to ensure that as 2Noots grows, our human-centric communication remains as robust as our technical infrastructure.

Charlotte Ash

Board Secretary

Charlotte is a seasoned administrator and community leader who specializes in organizational precision and high-stakes documentation. She has demonstrated an incredible talent for navigating complex bureaucratic landscapes—maintaining a legendary 85% success rate in grant applications. As Board Secretary for 2Noots, Charlotte brings her disciplined eye for detail and commitment to clear, ethical governance to ensure the company’s foundational records and board operations are as robust as its technology.

The Stars of the Show

Newton - Chief Rationality Officer (CRO)

The Logic Core / Defensive Logic

Hello, I’m Newton! I handle the math, safety, and hard 'No’s.'

If a venue is over budget, lacks ADA access, or is generally unsafe, it doesn't make it past me. I’m the reason your group doesn't end up at a dive bar with a 1-star rating and a broken bathroom.

I’m logical, I’m precise, and yes, I’m the one who reminds you to bring a jacket. Efficiency is my love language.

Fig - VP of Collective Vibe

The Aesthetic Core / Harmony Engine

Hi, I’m Fig! While Newton is busy checking the fire exits, I’m looking for the soul of the session.

I calculate the 'Choice DNA™' to find the perfect midpoint for your group’s vibe or your solo preferences. Whether you want high-energy neon or a quiet corner for a deep talk, I find the harmony in the chaos.

I turn 'I don't care, you pick' into 'Oh wow, this is exactly what I wanted!